In 1998, Lucas opened his own production company, Lucas Entertainment, in New York City. Later that year, he made his directorial debut with the well-received Back in the Saddle.
This first production sparked the Michael Lucas 'renegade' vision that is indelibly New York. Additionally, basing his company in New York City, as opposed to the more traditional Los Angeles, enabled Lucas to showcase the diversity of types and ethnicities found nowhere else.
